YookiLab is a Public Benefit Corporation pioneering Yooki, an elite AI performance coach designed to transform how individuals navigate complexity, pursue excellence, and achieve extraordinary outcomes in every dimension of life.
YookiLab exists to catalyze a fundamental shift in human potential—from professionals at the pinnacle of achievement seeking their next breakthrough to individuals navigating critical inflection points in their careers or studies.
We envision a world where everyone can access the caliber of coaching previously available only to executives and elite performers—a world where personalized, AI-powered guidance transforms aspiration into measurable momentum and unlocks unprecedented levels of human flourishing.
In a landscape of accelerating change and increasing complexity, decision points multiply. Whether navigating leadership transitions, academic pursuits, entrepreneurial ventures, or personal reinvention, moments of consequential choice demand exceptional guidance.
Yet despite technological advances in nearly every domain, coaching remains largely unchanged—constrained by cost ($1,000+/month), availability, and scalability. This creates an opportunity gap where high-quality guidance remains inaccessible precisely when it could create the most significant impact.
Yooki begins with a nuanced 10-minute conversation that maps your narrative, strengths, constraints, and aspirations. This generates a sophisticated personal knowledge graph that powers deeply contextualized guidance tailored to your specific circumstances and goals.
Seamlessly integrating with your existing digital ecosystem, Yooki establishes a powerful daily cadence: morning intention-setting calibrated to your calendar, precisely-timed prompts that maintain focus at critical moments, and evening synthesis that transforms reflection into actionable insights.
Experience coaching that feels effortless through our Copilot-style editor with voice and text capabilities. This intuitive interface allows for seamless refinement of goals, rapid capture of insights, and frictionless progress tracking—making sophisticated coaching feel as natural as a conversation with a trusted advisor.
As a Public Benefit Corporation, YookiLab is guided by a vision of what we call the Thriving Horizon—a state where individuals approach each day with quiet eagerness rather than low-grade dread, where setbacks become data points rather than deterrents, and where meaningful action replaces endless scrolling.
Founded on principles of proactive optimism, we've designed Yooki to be a catalyst for transformative change. Our approach fosters the essential pillars of exceptional performance: courage to face reality clearly, resilience to adapt to challenges, self-efficacy to take meaningful action, altruism to connect personal achievement with broader impact, and gratitude to recognize progress and possibility.
Yooki is currently in an invitation-only pre-beta phase. Request access to experience the future of personalized coaching and help shape a platform designed to unlock unprecedented human potential.
For a limited time, new users will receive 100 years of Premium free.
Transform possibility into measurable momentum. Life: Do It Yourself, Together.